As the New Year celebrations wind down, the western regions of Japan come alive with a vibrant festival known as Toka Ebisu（十日戎/とおかえびす）. Dedicated to wishing for prosperity in business, this traditional event is especially popular in Kansai but also widely celebrated in Kyushu , Shikoku and the Chugoku region.
During Toka Ebisu, shrines are beautifully decorated, and visitors flock to purchase engimono (lucky charms) to ensure a prosperous year ahead. In this article, we’ll dive into the meaning and origins of Toka Ebisu, the characteristics of Ebisu, the god of prosperity, and the unique lucky charms you can find at this exciting festival!
I always look forward to going to Toka Ebisu!!
What is Toka Ebisu?
Toka Ebisu is an annual festival held around January 10th to pray for prosperity in business. Affectionately known as Ebe-san, it is celebrated grandly at shrines dedicated to Ebisu. The festival spans three days:
- January 9th (Yoi Ebisu, or Eve of Ebisu)
- January 10th (Hon Ebisu, or Main Ebisu Day)
- January 11th (Nokori Ebisu /Nokori Fuku, or Remaining Luck Day)
Visiting the shrine on all three days is believed to bring extra blessings.
Toka Ebisu is especially prominent in western Japan. Iconic shrines like Osaka’s Imamiya Ebisu Shrine and Nishinomiya Shrine in Hyogo draw huge crowds. Since the festival isn’t as widely celebrated in eastern Japan, experiencing it in the Kansai region offers a unique glimpse into local culture.
Who is Ebisu, the God of Prosperity?
Ebisu is one of Japan’s Seven Lucky Gods and is revered as the deity of prosperity in business and bountiful fishing. Recognizable by his friendly smile and the sea bream he carries, Ebisu exudes a welcoming and approachable aura.
Originally worshiped as a god of the sea, Ebisu later became associated with commerce and trade. In Kansai, where merchants thrived historically, he gained immense popularity under the affectionate nickname Ebe-san. Today, Ebisu continues to be a beloved symbol of good fortune, attracting both businesspeople and families seeking success and happiness.
Lucky Charms You Can Buy at Toka Ebisu
Let’s check the lucky charms!!
Fuku-zasa (Lucky Bamboo Grass)
The most iconic charm of Toka Ebisu is the Fuku-zasa. Bamboo grass symbolizes resilience and vitality, representing a wish for enduring success in business. When you purchase one, shrine maidens known as Fuku Musume hand it to you with a cheerful smile, adding to the festive atmosphere.
Kumade (Rake)
Another popular charm is the Kumade or rake, a symbol of “raking in good fortune.” Available in a variety of sizes, from small, simple designs to grand, intricately decorated ones, the Kumade can suit any budget or purpose.
Other Lucky Decorations
Sets of miniature charms featuring sea bream, rice bales, or gold coins are also popular. These can be added to your Fuku-zasa or Kumade for extra luck. They make perfect talismans for business success or general prosperity in life.
A Festival Rooted in Western Japan
Toka Ebisu is deeply rooted in the traditions of western Japan. Osaka’s Imamiya Ebisu Shrine attracts over one million visitors annually, making it one of the largest celebrations of its kind. Nishinomiya Shrine’s famous “Lucky Man” race, where participants compete to be the first to reach the main hall, garners nationwide attention.
For travelers, experiencing this festival offers a chance to immerse yourself in a vibrant local tradition not commonly found in eastern Japan.
Conclusion
Toka Ebisu is a festival filled with unique charm, from the cheerful atmosphere of the shrines to the colorful lucky decorations. The god Ebisu, with his approachable and jovial image, brings hope and inspiration to many.
If you have the chance to visit the Kansai region in January, don’t miss this one-of-a-kind event. Grab a Fuku-zasa, soak in the festive mood, and welcome a year full of prosperity and happiness!
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