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What Is Kotodama? The Japanese Belief in the Power of Words

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Hotaru-gari : Japanese Firefly Viewing Culture
Yowai Gaki from Nioh 2
Yowai Gaki from Nioh 2

(While playing in the game) Damn it! Go to hell, you jerk! I will throw rocks at you!

Positive woman Otsuki
Positive woman Otsuki

Oh dear. Watch your language.
How about we study Kotodama today?

Have you ever noticed how carefully Japanese people choose their words in important situations?
Behind this cultural habit lies an ancient concept known as Kotodama.

Kotodama is often translated as “the spirit of words” or “the power believed to dwell within language.” While it may sound mystical at first, Kotodama reflects a deep-rooted Japanese belief that spoken words can influence reality itself.

In this article, we will explore the meaning of Kotodama, its origins in Japanese mythology and literature, and how this idea still shapes modern life in Japan.

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What Does Kotodama Mean?

What Is Kotodama? The Japanese Belief in the Power of Words

Kotodama (言霊) literally means “word spirit.”
It refers to the belief that words carry a spiritual force capable of affecting events, people, and outcomes.

Traditionally, Japanese people believed that:

  • Speaking positive words brings good fortune
  • Speaking negative or careless words can invite misfortune

Words were not seen as mere sounds or symbols, but as active forces connected to reality.

The Japanese Belief That Words Shape Reality

In Kotodama thought, language and events are inseparable.

Positive Words and Good Fortune in Kotodama

What Is Kotodama? The Japanese Belief in the Power of Words

Expressions such as:

  • “Congratulations”
  • “I’m looking forward to it”
  • “Everything will go well”

were believed to attract happiness and success simply by being spoken aloud.

Taro
Taro

It’s true, I do feel better when I speak positively.

Negative Words and Misfortune: Why Certain Words Are Avoided

What Is Kotodama? The Japanese Belief in the Power of Words

On the other hand, pessimistic statements, bad predictions, or arrogant remarks were thought to turn into reality.
This belief explains why Japanese culture developed the practice of avoiding “unlucky words,” known as imi-kotoba.

Otsuki
Otsuki

I see, I really need to be careful with the words I say.

Japan as “The Land Blessed by Kotodama”

kotodama

Ancient Japanese texts describe Japan as “Kotodama no sakiwau kuni”, meaning
“a country blessed by the power of words.”

This phrase appears in classical literature such as the Manyōshū, Japan’s oldest poetry collection. People believed that using words correctly, beautifully, and respectfully would bring peace and prosperity—not only to individuals, but to the entire nation.

Language was seen as a moral responsibility, not just a communication tool.

Kotodama in Japanese Mythology: The Story of Yamato Takeru

Yamato Takeru

One of the most famous Kotodama stories appears in Japanese mythology and features the legendary hero Yamato Takeru.

What Is Kotoage? The Danger of Speaking Carelessly

In ancient Japan, openly declaring one’s intentions or predictions was called kotoage. Because words were believed to activate spiritual power, careless speech was discouraged.

The Story

white boar

While on a mission to defeat a mountain god, Yamato Takeru encountered a giant white boar. He casually said:

“It must be the god’s messenger. I’ll kill it later.”

By speaking arrogantly, he unknowingly insulted the god itself—the boar was the deity in disguise.

The Outcome

dark rain

Angered by these words, the god caused freezing rain and confusion. Yamato Takeru fell ill and eventually died.

This story symbolizes the danger of careless speech and demonstrates the destructive power of negative Kotodama.

Otsuki
Otsuki

I didn’t know Yamato Takeru died because of Kotodama!

Taro
Taro

If you are interested in Yamato Takeru,
please read the article below.

Kotodama in the Manyōshū: Kakimoto no Hitomaro

kakinomotonohitomaro

Kotodama is also celebrated positively in classical poetry.

The poet Kakimoto no Hitomaro, one of Japan’s greatest poets, wrote:

“Shikishima no
Yamato no kuni wa
Kotodama no
Sakiwau kuni zo
Masaki ku arikoso”

This poem means:
“The land of Yamato is a country blessed by the spirit of words. May you return safely.”

At a time when travel was extremely dangerous, Hitomaro believed that his words themselves carried protective power. This shows how deeply Kotodama was embedded in everyday life.

How Kotodama Influences Modern Japanese Culture

What Is Kotodama? The Japanese Belief in the Power of Words

Even today, Kotodama continues to influence Japanese behavior.

Avoiding Unlucky Words

  • At weddings, words like “separate” or “cut” are avoided
  • During exams, words meaning “fail” or “fall” are replaced with positive expressions
Otsuki
Otsuki

Exactly. We have to avoid words like “すべる/suberu” “おちる/ochiru” and “つまずく/tsumazuku” in front of students taking exams.

Celebratory Language

Auspicious words like “kotobuki” (celebration or longevity) are repeated to reinforce good fortune.

Modern Affirmations

Positive self-talk such as:

  • “I can do this”
  • “Today will be a good day”

resembles modern psychological affirmations and can be seen as a contemporary form of Kotodama.

Gaki
Gaki

I think I’m starting to understand the importance of words. I’ll stop using foul language from now on.

Taro
Taro

Yeah, that’s a good idea. Even if you lose badly in a game, keep a positive attitude! but yeah, that might be impossible for you Gaki lol, good luck with that!

Gaki
Gaki

Kyahhhh!!! %#*&%#%#*&%# Taro!

Psychological Explanation of Kotodama

What Is Kotodama? The Japanese Belief in the Power of Words

From a psychological standpoint, the words we speak affect our own brains the most.

Positive language encourages the brain to notice opportunities and solutions, leading to proactive behavior. This can create real-life results through what psychology calls a self-fulfilling prophecy.

In this sense, Kotodama aligns surprisingly well with modern science.

Conclusion:Self-Fulfilling Prophecy and the Power of Language

Kotodama is not merely superstition or folklore.
It represents a uniquely Japanese wisdom:

By treating words with care, we shape our minds, relationships, and future.

Whether through ancient poetry or modern self-affirmation, Kotodama reminds us that our words matter.

The next time you speak, consider this Japanese belief—your words may carry more power than you think.

Otsuki
Otsuki

If you are gamer and you are also interested in Japan, you may love these games!

Taro
Taro

Yes! Let’s play!

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